We build and operate War Rooms focused on digital communication and sales, through the presence of strategists and specialists, primarily in the disciplines of Media, Business Intelligence (BI), Data Management, SEO, User Experience (UX), CRM and Technology, and teams from selected areas such as Products and Commercial.
We offer consulting options that can be customized depending on the needs and objectives of the brands. The projects include the definition of business objectives, identification of the team that should participate, management and monitoring of the project, and consulting for specific areas.
When starting a War Room project, certain objectives that you hope to achieve with this operation format must be mapped out. The desks revolve around certain goals, such as:
In addition to the customer’s business goals, the union of a team composed of different areas brings agility to the flows, disseminates the culture of optimization of flows and breaks down bureaucratic processes, creating a more agile and productive dynamic.
The result of the War Room is totally dependent on the components, as it is very important for the room to be composed of professionals who have decision-making power in their areas, otherwise the project starts to acquire a bureaucracy that goes against its goal and dynamism.
Each project may have a different structure according to its business objectives; however, the rooms are usually composed as follows:
The work methodology of a room is very similar to the campaign optimization flow focused on performance, with the addition of a feature that makes all the difference: speed.
The flow of decision-making, implementation of solutions, measurement of results and correction of possible problems takes place in an agile and cyclical manner where decisions are based on data.