Cadastra is Google’s Agency of the Year

Google has awarded Cadastra with the title of Agency of the Year 2018! This recognition is a result of the high performance we achieved in the Smart Challenge; a competition created with the objective of stimulating the use of automation resources in online campaigns in order to boost business results of large advertisers.

Based 100% on practical results, Google awarded in this category the agency that grew the most in adoption of automation products in Search and Display.

"We are very happy to have Google recognized for many reasons, including being the most important channel for most of the digital operations of companies around the world. Participating in the Smart Challenge is fundamental because we compete with the main agencies and this proves that we are working on the right path to provide excellent delivery to our customers and partners," explains Thiago Bacchin, CEO of Cadastra.

The award was presented by Marco Bebiano, Google Director of agencies, and by Gleidys Salvanha, Google Director of Industry, in a ceremony that counted on the participation of advertisers and agencies.

The Smart Challenge competition
The competition was divided into two phases and the Smart Challenge program took place between June and December 2018, with the participation of around 80 advertisers and 30 advertising agencies from large groups and the largest digital agencies in three categories:

1) Smart Bidding: automation in intelligent bidding and data-based allocation. This took place in the third quarter of 2018.

2) Smart Display Campaign: this took place in the 4th quarter of 2018.

3) Agency of the Year: in this category, it was awarded as the agency that grew the most in the adoption of automation products in Search and Display.

Media Innovation with the use of Machine Learning
The contest encouraged agencies and brands to use data to be more assertive in their campaigns, as well as gaining more efficiency. Google Ads' machine learning capabilities helped, for example, automate bidding by keywords, which leads to greater assertiveness and better use of the campaign budget. In addition, automation capabilities allowed the agency and advertiser to gain time to focus on the business strategy.

"Being part of the program was important because it encouraged us to further accelerate our adoption of tools based on machine learning and artificial intelligence for our daily lives," adds Bacchin

Our entire Media team involved in the program then went on to make use of Machine Learning and AI in their processes. This type of innovation reinforces our commitment to always be up to date with trends and always put performance in first place.



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