Display & Video 360 is Google’s programmatic buying platform. With it, we can have access to a large inventory of websites, portals, blogs and apps where we can serve ads in various formats (display, video, native ads and audio) and make all types of purchases: Open Auction, Guaranteed, Direct and Premium. All in one platform.
With Display & Video 360, we can segment and organize audiences with contextual data, demographics, interests, purchase intention, in addition to 1st, 2nd and 3rd party data, enabling the reaching of the right audience, at the right time, with the right message.
In Display & Video 360, we can create, manage and measure campaigns for mobile, desktop and video, all in one place.
Display & Video 360 is one of several products among which you alternate on the GMP (Google Marketing Platform) platform. Other GMP products include Search Ads and Campaign Manager (CM).
Search Ads is Google’s tool for managing search campaigns in a programmatic way with Social features that integrates natively and directly with the rest of the tools (Google Marketing Platform). Allows Sync with Google Ads accounts (formerly Adwords), Bing and has several features, including ease of use of data, optimization and automation in real time and allocation model in addition to Google Ads.
Smart Bidding strategies used in conjunction with Automated Rules in all accounts and at the most granular level. Machine Learning data allows you to analyse signals from different channels (SEM, Display and Social) and optimize bids several times a day, to achieve your goals of Clicks, CPA, ROAS. In addition to automating RLSA, local and per device.
Search Ads is one of several products among which you can alternate on the GMP (Google Marketing Platform) platform. Other GMP products include Display & Video 360 and Campaign Manager (CM).
Campaign Manager is the platform where you can create and save Floodlights configurations (Google Marketing Platform tracking tags), manage creative pieces and also where you can find Advanced Assignment models (not last click and not time decay).
You can optimize accounts with the CM tag, allowing you to report in real time and connected with Display & Video 360 and Search Ads.
The platform enables you to manage digital campaigns on websites and mobile devices, including an efficient set of features for ad placement, segmentation, verification and reporting.
DCM is one of several products that you can alternate on the GMP (Google Marketing Platform) platform. Other GMP products include Display & Video 360 and Search Ads.